Политика конфиденциальности в контакте

Политика конфиденциальности в контакте

  • 3.1 In order to implement the agreement between you and us, and provide you with access to the use of the Site functionality, we will improve the Site Services, develop and implement new Site Services, and enhance available Site and services functionality. To achieve these objectives, and in compliance with applicable laws, we will collect, store, aggregate, organise, extract, compare, use, and supplement your data (hereinafter “processing”). We will also receive and pass this data, and our automatically processed analyses of this data to our affiliates and partners as set out in the table below and section 4 of this Privacy Policy.
  • 3.2 We set out in more detail the information we collect when you use our Site Services, why we collect and process it and the legal bases below.
Information Collected Purpose Legal Basis
1 Location Data We use your location data in order to generate recommendations and tailor and improve the adverts that are presented on the Site. We also use this information in order to provide you with recommendations, community groups we feel you may be interested in, updates and information on our and selected third parties’ products and services we think you may be interested in.
  • Consent
  • Legitimate Interests
2 Data you provide for registering on the Site including your name, surname, date of birth, gender, mobile phone number and/or email We use this information in order to manage and administer the Site including providing our services to you. We use this data to enable us to fulfill our obligations to you as part of the Site Services (e.g. in cases where you request restoration of your page that is not linked to a mobile phone number). See section 9.3 of this Privacy Policy for more information. We also use this information in order to provide you with recommendations, community groups we feel you may be interested in, updates and information on our and selected third parties’ products and services we think you may be interested in. We use this information in order to generate recommendations and tailor and improve the adverts that are presented on the Site.
  • Legitimate interests
  • Performance of our contract with you
3 Where necessary, a copy of your identity or another document containing your name, surname, photography and number of the principal identity document of you or your representative. We may take additional verification steps where we consider reasonable in order to verify your account. We use this data in order to verify your account and prevent abuse and infringements of your or other persons’ rights. For example, we use this information to verify your identity if you lose your credentials and wish to access your account with us.
  • Legitimate Interests.
  • Performance of our contract with you
4 Additional data you provide when you edit your page via http://vk.com/edit including your family status, native city, current city, family relations, home address, education and army details, career, etc. Additional data you provide when you edit your settings. We use this information in order to manage and administer the Site including providing our Site Services to you. We also use this information in order to provide you with recommendations, community groups we feel you may be interested in, updates and information on our and selected third parties’ products and services we think you may be interested in. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements.
  • Legitimate interests.
  • Performance of our contract with you
5 Additional data received when you access the Site, including information regarding technical devices, technical interaction with the Site (your host IP-address, your operating system, type of a browser, geographic position, your installed apps, the Internet provider, contacts from your phonebook, data obtained accessing the camera, microphone and similar devices) and your browsing behaviour and further actions on the Site. We use your data for internal review in order to constantly improve the content of our web page, to understand any errors you may encounter when using the Site, to notify you of changes to the Site and to personalise the use of our Site. Information containing the Site activity history is available in the "Settings / Security" section of your page. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements.
  • Legitimate Interests
6 Information that is automatically received at the time of access to the Site or the third parties’ websites with the use of cookies and such a technology as VK Ads Pixel and VK Widgets. Please see our cookies policy which sets out the types of cookies we use and what we use these cookies for. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements and to provide you with the possibility of use the part of Site’s functionality on the third parties’ websites.
  • Consent
7 Information that is created by you on your page outside the page edit section http://vk.com/edit and the Site ((including statuses, entries, posted on the Site, including in the microblog (“Wall”), pictures, audio recordings, video recordings, comments, entries in the group discussions). We use this information in order to manage and administer the Site including providing our services to you.
  • Legitimate interests, which inter alia, include the processing of manifestly made public by you data
  • Performance of our contract with you
8 Information that is created by you while placing requests to our Services support. We use this information in order to verify your identity and to fullfil your support request. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service.
  • Legitimate Interests
  • Performance of our contract with you
9 Information that is received as the result of your behavioral actions on the Site (in particular, joining / leaving a group, adding other users to the friends list, posting pictures, participation / refusal to participate in meetings, your call history, adding video recordings and liking posts). Your information can be available to all of the your friends and other users in accordance with your settings. We use this information in order to manage and administer the Site including providing our Site Services to you. We use this information in order to tailor and improve the adverts that are presented on the Site and measure the effectiveness of these advertisements. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service.
  • Legitimate Interests
10 Information that is received about you as the result of other users’ actions on the Site (in particular, notes made on the video recordings and pictures by other users). We use this information in order to manage and administer the Site including providing our Site Services to you. We also may use this data in order to tailor your use of the Site and your interaction with our Site Services.
  • Legitimate Interests
11 Information that is received as the result of your using payment functionality on the Site (e.g. first and last four digits of your card number that are needed for the option of matching these details with user’s id number). We use this information in order to manage and administer the Site including providing our Site Services to you. We may also use this data in order to investigate any complaints on your behalf and to provide you with a more efficient service.
  • Legitimate Interests
  • Performance of our contract with you
12 Data collected via third parties including your friends’ information from Facebook. We import this information into your profile.
  • Legitimate Interests
  • Performance of our contract with you
  • 3.3 Our legitimate interests include (1) maintaining and administrating the Site; (2) providing the Site Services to you; (3) improving the content of the Site; (4) processing of the data that was manifestly made public by you (5) ensuring your account is adequately protected; and (6) compliance with any contractual, legal or regulatory obligations under any applicable law.
  • 3.4 Your personal information may also be processed if it is required by a law enforcement or regulatory authority, body or agency or in the defence or exercise of legal claims. We will not delete personal information if it is relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved and/or during the term that is required and/or permissible under applicable/relevant law.
  • 3.5 You may withdraw your consent the collection of location data and your apps by amending your privacy settings on the Site or mobile app/the privacy settings of your mobile device. You may withdraw your consent the processing of your phonebook by amending your phone settings. An option to unsubscribe will also be included in every SMS or email (as direct marketing) sent to you by us or our selected third party partners if such direct marketing is realized in fact by us or our selected third party partners with our permission. You can also choose to hide or receive fewer some advertisement from advertisers.
  • 3.6 Please note, if you do not want us to process sensitive and special categories of data about you (including data relating to your health, racial or ethnic origin, political opinion, religious or philosophical beliefs, sex life, and your sexual orientation) you should take care not to post this information or share this data on the Site. Once you have provided this data it will be accessible by other site users and it becomes difficult for us to remove this data.
  • 3.7 Please note, if you withdraw your consent to processing or you do not provide the data that we require in order to maintain and administer the Site, you may not be able to access or register with the Site.
  • 3.8 If we intend to further process your data for any other purpose to those set out in this Privacy Policy, we shall provide you with details of this further purpose before we commence processing.
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  • 4.1 Your information can be available to all of "your friends" or all users of the Site in accordance with your settings and clause 5.11 of the Terms http://vk.com/terms. You can amend your settings via the Site and, subject to clause 4.7, you can also determine your own confidentiality mode and conditions of access to the information mentioned at purposes 2,3,4 and 7 in the table above. We take technical and organizational measures to ensure that the appropriate Site tools are functional. Please note that when you post your personal information this may become available to other Site users and internet users and be copied and/ or disseminated by such users. Once this data is transferred by you to other users you will not be able to delete this data.
  • 4.2 We may share your data with Mail.ru Group Limited, Mail.Ru LLC and other our affiliates. Sometimes we may also need to share your data with a third party in order to provide our services to you or to administer the Site, for example if you choose to share your data across other social media platforms.
  • 4.3 We may also share your data with our third party contractors and application developers provided these third parties assume confidentiality obligations regarding your personal data collected by the Site and your use of the applications they offer. The developers use the information provided to them in order to provide you with additional services such as games. Data will only be shared with these developers with your consent. You can authorise developers to access your information via the Site.
  • 4.4 Our ad management and recommendation system is designed so that your information will not be shared directly with our third party advertisers. An advertiser or maker of a recommendation can only choose to target advertisements to groups of users falling within criteria such as age, gender or location, or to target communities according to type, e.g. cars or fashion. If you fall within one of the target groups you will receive an advert or recommendation.
  • 4.5 An advertiser or maker of recommendations may also choose to upload a list of emails, phone numbers and vk.com identities to our systems so that we (but not the adviser or maker of recommendations) can check for user matches. They will see the number of matches but not the matches themselves.
  • 4.6 My.com B.V. and other companies in the Mail.ru Group, using their own ad services, can show advertisements to you.
  • 4.7 As the Site is an all-in-one means of communication and the key function of the Site is to restore and maintain contacts with old and new acquaintances, the following information about you is always available to any internet user and registered Site user:
  • (a) surname and name;
  • (b) date of birth (if it is not hidden), profile photograph, currently city.
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  • 5.1 You may, subject to the limitations under clause 4.7, set one of the following "confidentiality levels" for your personal data submitted to us under purposes 2, 4 and 7 in the table above:
  • (a) information available to all of the Site Users;
  • (b) information available to all of the Site Users, except specific Users;
  • (c) information available to the persons having the status of the User’s friends on the Site as well as to the persons having the status of their friends;
  • (d) information available only to the persons having the status of the User’s friends on the Site;
  • (e) information available only to some persons having the status of the User’s friends on the Site;
  • (f) information available to some lists of friends (in case the User has created at least one list of friends using the Create List tool in the My Friends section); or
  • (g) information available only to the User.
  • 5.2 For the information on your page, including mentioned in clause 4.7, you may set one of the following confidentiality levels:
    • (a) information available to all internet users and indexed by the search systems;
    • (b) information available only to the Site users; or
    • (c) information available to all internet users but not indexed by the search systems.
    • 5.3 Please note, once your personal data has been copied or shared by another site user, this information will remain available to all site users and internet users even if you delete this information from your page or delete your page in its entirety. We accept no liability for the disclosure of your personal data by other Site users who have accessed such data in accordance with the confidentiality level selected by you.
    • 5.4 To make sure that the selected confidentiality level is correct, you may, using the Site tools, watch your personal page being viewed by other users.
    • 5.5 The Site contains links to sites operated by third parties. We are not responsible for your data privacy when you access these links or engage with third party services and you should ensure you review the relevant third party’s privacy statement which will govern your data privacy rights.
    • 5.6 We bear no liability for the actions of third parties which, as the result of your use of the internet or the Site Services, obtain access to your information in accordance with the confidentiality level selected by you.
    • 5.7 We bear no liability for the consequences of use of the information which, due to the Site nature, is available to any internet user. We ask you to take a responsible approach to the scope of their information posted on the Site.
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      Политика конфиденциальности Вк подразумевает, что все сообщества, собирающие персональные данные пользователей, обязаны уведомлять посетителей и подписчиков о том, как обрабатывается и хранится полученная информация.

      Подобные требования установлены не администрацией социальной сети, а российским законодательством, Вконтакте лишь следует действующим нормам и требует их соблюдения от владельцев групп.

      При этом положение о защите данных требуется лишь от тех пабликов и групп, которые занимаются сбором, обработкой и хранением личных данных:

      • магазинов;
      • компаний, работающих в сфере оказания услуг;
      • создателей приложений и онлайн-игр;
      • разработчиков.

      Тем, кто просто публикует посты и радует подписчиков свежими публикациями, не занимаясь сбором сведений, ничего подобного не требуется. Им нечего хранить, следовательно, не требуется задумываться о политике конфиденциальности. За них безопасность пользователей обеспечивает сама социальная сеть.

      Где взять политику конфиденциальности для Вк?

      Существует несколько основных способов получить правильную политику конфиденциальности Вконтакте:

      • написать документ самостоятельно, следуя советам социальной сети и требованиям законодательства;
      • воспользоваться готовым шаблоном, вставив в него актуальные сведения о своём бизнесе (сайте, паблике);
      • посетить любую группу с готовыми правилами хранения информации и скачать найденный текст (после чего останется заменить названия и контакты);
      • обратиться к профессиональным юристам за новым соглашением.

      Удобнее всего 2 и 3 варианты, поскольку они позволяют сэкономить время, не требуют затрат и помогают соблюдать законодательство. Сложнее всего 1 вариант, поскольку требует от человека самостоятельно работать над текстом предупреждения. При этом типовой документ содержит минимум сведений, потому справиться с написанием сможет даже неподготовленный администратор. Главное, учитывать, что данный процесс потребует времени и терпения. Если пользователь не обладает должной терпеливостью и не может подождать, следует воспользоваться другими методами.

      Политика конфиденциальности для сбора заявок Вк

      В 2020 году при создании соглашения рекомендуется внести в него несколько основных пунктов:

      • сведения о группе (название), сайте, магазине;
      • далее указывается информация о людях, чья информация будет собираться (указание на вторую сторону соглашения);
      • цель сбора персональной информации (регистрация, оформление заказов);
      • порядок обработки и хранения.

      В последнем пункте обычно указывается об отказе группы от передачи сведений третьим лицам и упоминается об исключениях, предусмотренных законом.

      При использовании собранной базы для рекламы следует прямо указывать об этом, чтобы позднее не оказаться в неприятном положении. Указанные положения и условия обязаны быть настоящими, без попыток обмана. Маловероятно, что посетителей отпугнёт подобное использование данных, зато требования законодательства будут соблюдаться в полной мере, без оговорок.

      Политика конфиденциальности: пример для Вк

      В качестве рабочего шаблона или образца пользователи способны использовать приведённый ниже текст.

      Оставляя персональные данные, Вы соглашаетесь с действующей политикой конфиденциальности.

      Администрация сайта (в дальнейшем – администрация) гарантирует, что собирает личные данные пользователей (в дальнейшем – пользователь) исключительно для регистрации и оформления сделанных пользователем заказов. Передача и раскрытие собранных персональных данных третьим лицам, кроме предусмотренных действующим законодательством случаев, запрещена.

      В предложенный образец следует добавить название сайта (компании, группы и ссылку). Дополнительно рекомендуется добавить сведения об обработке информации, если предложенный вариант является неточным.

      Действие настоящей Политики не распространяется на действия и интернет-ресурсы третьих лиц.

      Разработчик не несет ответственности за действия третьих лиц, получивших в результате использования Приложения доступ к информации о Пользователе, которая, в силу природы Сайта, доступна любому Пользователю сети Интернет. Разработчик рекомендует Пользователям ответственно подходить к решению вопроса об объеме информации о себе, размещаемой на Сайте.

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